‘What has the BBC ever done for me?’ Romesh Ranganathan reboots corporation’s 1985 licence fee plea
The News
Romesh Ranganathan is rebooting the BBC's classic 1985 licence fee advert originally starring John Cleese. The original advert featured a pub full of celebrities listing BBC offerings to justify the licence fee. The new version will include famous faces such as Claudia Winkleman and David Jason. The campaign aims to reaffirm the value of the BBC licence fee.
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The Analysis
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Features famous faces from Claudia Winkelman to David Jason
The original 1985 advert featured David Attenborough, John Humphrys, Terry Wogan, and David Jason.
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Key findings
The original 1985 advert featured David Attenborough, John Humphrys, Terry Wogan, and David Jason.
The Guardian- Features famous faces from Claudia Winkelman to David Jason
- Includes David Attenborough, John Humphrys, Terry Wogan
Plain English
Loaded language removed<p>As with the John Cleese original, comedian is supported by famous faces from Claudia Winkelman to David Jason </p><p>John Cleese’s 1985s advert for the BBC in which he asks a pub full of stars, “<a href="https://www.theguardian.com/media/mediamonkeyblog/2015/jul/16/bbc-licence-fee-john-cleese">What has the BBC ever given us?</a>” is one of the most famous examples of the corporation making the…
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Claims
The original 1985 advert featured David Attenborough, John Humphrys, Terry Wogan, and David Jason.
The GuardianThe rebooted advert includes Claudia Winkelman and David Jason.
The Guardian