New Jersey governor signs law banning surveillance pricing to protect shoppers
The News
New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act, making the state the third in the US to ban surveillance pricing. The law prohibits retailers from using shoppers’ personal data—such as online activity, location, and purchase history—to charge different prices for identical products. The legislation aims to protect consumers from price discrimination based on their personal information.
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The law prohibits using personal data like online activity, location, and purchase history for pricing.
The law prohibits businesses from using shoppers’ personal information to charge different prices for identical products.
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The law prohibits businesses from using shoppers’ personal information to charge different prices for identical products.
The Guardian- The law prohibits using personal data like online activity, location, and purchase history for pricing.
- It is named the Fair Price Protection Act, indicating its consumer protection intent.
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Loaded language removed<p>New law prohibits retailers from using personal data to<em> </em>charge different prices for identical products</p><p>New Jersey governor Mikie Sherrill recently <a href="https://www.nj.gov/governor/news/2026/20260723a.shtml">signed</a> a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the third in the…
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The law prohibits businesses from using shoppers’ personal information to charge different prices for identical products.
The GuardianNew Jersey is the third US state to ban surveillance pricing.
The GuardianThe Fair Price Protection Act was passed by New Jersey’s legislature.
The GuardianSurveillance pricing involves retailers using data including online activity, location, and purchasing history to arbitrarily change prices for individual shoppers.
The Guardian