WebEngage is assisting Kaspersky in transitioning to more personalized B2B customer engagement strategies. The collaboration aims to enhance how Kaspersky interacts with its business clients, leveraging WebEngage's expertise in customer engagement platforms. This move reflects a broader trend of personalization in B2B marketing. The article, published by Gulf News, highlights the partnership.
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<a href="https://news.google.com/rss/articles/CBMi1wFBVV95cUxNTjE3QkNGemhIU2F5QmJSeE12S0x4MFJOOHRzN0dWM19saVNLRFNYYUJHeFVHV3hTaDdkWWJWby1rMDBzeFoxNW5tcEFVRXFJUmotSnM3TFlPUFFTUlhJbDRPZ0E5dzdOb1ZLRlMyNHBtWUUxVWJlWm1JZ0I0Z2dzTENrbV8zTlVlVl9NMGdwZWkwbmU4QjlVOURVNVhHUlJBdUxLRDBoWW9nMVZVWC1nZjlma1FWN0FrTzlSMHczcDhYVW5fcHluRkdMc085QUhGU0tyR24yaw?oc=5" target="_blank">WebEngage powers Kaspersky's shift…
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