What is kombucha and why are Chinese youth obsessed with the fermentation health trend?
The News
Kombucha, a fermented tea drink, has become popular among Chinese youth who are making it at home, reviving a trend from the 1980s. The drink had already gained popularity in Western countries with endorsements from celebrities like Kourtney Kardashian and Lady Gaga. This global trend has now reached China, prompting some local beverage companies to produce kombucha commercially. The movement reflects a growing interest in health and fermentation practices.
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The Analysis
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Youth homemaking kombucha
Kourtney Kardashian and Lady Gaga have endorsed kombucha.
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Key findings
Kombucha is a globally recognised health product.
Opinion- Youth homemaking kombucha
- Reviving a 1980s fad
Plain English
Loaded language removedYoung people in China are homemaking kombucha, reviving a 1980s trend from the previous generation after the drink became a globally recognised health product. In recent years, kombucha has become popular in Western countries as a commercial beverage, endorsed by stars such as Kourtney Kardashian and Lady Gaga. The trend has reached China and prompted some drinks makers to release kombucha products.
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Claims
Kombucha is a globally recognised health product.
OpinionKombucha was a fad in China in the 1980s.
South China Morning PostKombucha went viral in Western countries as a commercial beverage.
South China Morning PostKourtney Kardashian and Lady Gaga have endorsed kombucha.
South China Morning PostThe kombucha trend has reached China and prompted some drinks makers to release kombucha products.
South China Morning PostYoung people in China are currently making kombucha at home.
South China Morning PostChinese youngsters share their homemade kombucha methods online.
South China Morning Post